It is foolish to have only one satisfactory answer to this question. But in the ten years that we in New Yorkero worked on our client partner sites, we noticed that there is a recurring pattern behind successful sites: the sites that succeeded were the ones behind which a knowledgeable team stood and had enough knowledge in addition to the manager / owner / owner of a site who is passionate about what he does and stands At the head of this team.
There is no single thing that makes the site successful, but the truth is that the site manager / owner / owner sets and understands the necessary elements that give the site an opportunity to fight for success.
Your real role in the team
A good starting point is to realize that you, as a site manager / owner / owner, have tasks that differ from the graphic designer, software developer, or the company responsible for designing and developing your site or online store. Think of yourself as a general practitioner! Not as a specialist in brain surgery.
The general practitioner, who is often present at hospital reception, deals every day with a wide range of diseases, from colds to complex neurological problems. But it doesn’t necessarily treat every disease he sees. Likewise, a good website owner must have sufficient information to determine the problem with his website and determine which specialist he is required to deal with – and who has sufficient experience.
There are four principles that summarize the successful management of the website:
- Striking a balance between priorities and not conflicting among them
Define your role and tasks.
- Choose a highly specialized and professional executive company
Planning for the future.
- The most important of these principles is the necessity of choosing a highly specialized and professional expert work team that complements you in areas that do not specialize in it.
Principle 1. Balance and Prevention of Conflict of Priorities
Balancing many of the website creation priorities that may seem conflicting is the same as striking a balance when constructing a building. The building consists of a series of columns. If one column is shorter than the others or completely missing, then the building will inevitably be in danger of collapse.
Like building buildings, it is important that the pillars of creating and building websites have an equal priority. You have to ensure a balance between each of these priorities. The six columns on which the website is based are shown in the following image:
Make your site easy to use
Difficult sites to use alienate your visitors and customers, push them to surrender and abandon the site, ease of use of the site means how flexible the site is in meeting the needs of the visitor in carrying out certain tasks such as contacting the site owner, registering and displaying the site properly on the phone and tablet … and other things, this term It also means that the site visitor can do anything he wants to do when visiting the site, such as printing an article on the site … etc.
Make your site Accessibility
By the accessibility of websites or online stores, we mean ensuring that the website – with its full content – is accessible to people with disabilities of all kinds, such as color blindness, and also ensuring that the site is displayed on different devices and in different conditions of use.
Some site owners go beyond the stage of making the site accessible, perhaps because they are unaware of its importance, or that the company that is implementing the site does not know the meaning and importance of the site being accessible, and despite this, accessibility has many benefits: –
An accessible location means more trade incentives and an increased target audience.
Legal obligations in some countries of the world – America, for example – criminalize inaccessible sites.
Some website owners / owners or administrators reject the idea of making their sites accessible because they think it is too expensive, or difficult to implement, or that it will negatively affect the aesthetic of the site. All of these are myths. Good web design and development companies and online stores know how to make websites accessible without affecting the aesthetic of the site and within your budget.
Make your site look beautiful Aesthetics
Aesthetics We refer to the elements that make up the look and feel of your site and include colors, images, font topographic options and content distribution layout. Historically, website owners view aesthetics as the most important pillar of web design. This prejudice to the idea of aesthetics was prevalent in the late 1990s and 2000s, the spread of this idea led to the unjustified use of mobile flash technologies.
This bias towards aesthetics of sites negatively affects the rest of the foundations on which it is based, excessive aesthetic may come at the expense of accessibility and usability.
Make your site programmatically simple
Program development We refer to the technical aspects of the project. Some website owners believe that talking about the programmatic development of their sites is prohibited, so they choose to avoid it, the owner of the site wants to work the site and does not care about the way the site performs the tasks.
Also, we cannot expect you to understand the complexities of software development, but you cannot ignore the limits of software development, the limitations and challenges facing developers, as this is dangerous. This does not make you control the program development budgets or the implementation times that the development company offers you fairly.
Make your site unique content
Creating content is one of the main roles of the site owner, the content is often neglected by the site owner, and believes that it is the responsibility of the company that is developing and designing his site, perhaps because it is not as exciting as aesthetics or because it is difficult.
Some website owners are reluctant to write the content because of their lack of experience, but with a little knowledge you can start writing content for your site suitable for visitors and after the site develops you may come with a specialized team for this task, but it is certain that the content should be your concern, because sites are weak content, weak visits And few sales!
Make your site clear goals Objectives
The goals of the site should get your great interest as the owner of the site or store. The goals indicate the economic feasibility behind the creation of the site. Why do you want to create the site or online store? What are you trying to achieve? What is the criterion for success? But can you really argue whether the goals are one of the columns or not?
You may write good content, or your site design is attractive, but all of these methods will help you to hurt your business goals behind investing in building a website or online store.
Companies that specialize in designing and developing professional websites first ask you about the reasons for creating your website or your online store, and they also help you align those goals and formulate them to be the guides in the entire website creation process.
Principle 2. Define your role and tasks
The second principle in order to plan well for your site is to have a clear view of your role and tasks. Being the owner of this website means that you are the owner of multiple tasks and functions. You, as the owner / owner or manager of the site, must fulfill some principles:
Create a vision and be aware of the target
Defending the target and seeing the site
Guarding and managing content
Create a vision and be aware of the target
The owner of a good site must have a good vision and be able to develop on the site while maintaining that vision, you need to have a clear picture of the role that the site plays in the company and in the marketing plan and how this role can expand in the future.
To create a vision for your site, you must:
First, the goal: It is a firm and important thing for the site. For example, if there is a site that sells trips and summer offers, the goal of the site may be to enable the customer to book the trip that he wants. This primary goal of the site is not likely to change over time, as it is a measure against which to measure the developments that you wish to make on the site. Every time you want to add a new job you can ask yourself, “Does this increase affect sales and will it make a process Is it easier and fun to book?
The roadmap that will get you to the goal: The roadmap answers a question … How will we achieve the goal by increasing flight reservations over the next 6 months? For example, we will add credit card payments during the next month. The good website owner seeks to understand the challenges that customers face in their use of the company’s website or store and searches for ways and means to solve these problems.
Guarding and managing content
Responsibility for content management is one of the biggest aspects that may take a long time in your task, because the stage of collecting content for the first time during the construction of the site may take a lot of your time. Writing and creating content for your website is a mighty task and you cannot underestimate the time you may take to collect information and resources from different places, and to adapt them in another way so that they are suitable for publication on the web
Even after the site is launched in its initial form, your responsibility towards the content does not end at this point, you also need to maintain the content in a new and modern way periodically, the owner of the site needs a new and continuous source of content, in order to keep your customers to return to the visit, it is the glue that restores Your customers whenever they try to escape.
You need to review every new piece of content that you add to your site. Does the new piece of content use the same tone of voice used elsewhere on the site? Is jewelery written in the same style of writing? You must ensure that the message you send to your customers through content is the same consistency and tone.
Principle 3. Choose a highly specialized and professional executive company
Choosing a company to implement your site or your online store is a crucial decision. Every simple decision they make at any stage of the project implementation, whether design, programmatic development or review and testing will affect your customers positively or negatively, so you must make sure that this company understands well what will be implemented, it has Ability to manage your project, have the professionalism in order to play all the roles required to establish a successful site. These are some tips that will help you in choosing an executive company that will undertake the task of creating your website or your online store.
- Is this company honest?
There are a lot of companies whose customers do not share their experience in the field of designing and developing websites or electronic stores. You should check well the honesty of the company that will take responsibility for setting up your site or your online store, its reputation on the web, its general image, how to speak on social networks and on its blog. Does the company have a fixed headquarters? If it has projects in separate sites, enter these sites and check well its activity, its tone and its history.
- What about punctuality?
More challenge can confront you or make the company that will take charge of setting up your website or your online store adhere to the clinics that you agreed on. If this principle is not one of the basic principles on which the company is based, you must rethink again, your project cannot succeed without having A deadline shall be set for delivery, which all parties must adhere to.
- How do you rate their services?
The best way to determine the cost that you will spend on your site or your online store is the number of hours the company will spend in creating the site, regardless of official holidays or business hours, and you should ask are there clear procedures for pricing additional features or working outside the agreed scope of the project ?
- What is her business history?
The important thing in this point is not the quantity, the important thing is the quality, the company may work on one project in the whole year, this is not a sign of weakness, it is evidence of focus, quality and it is working on large projects, that is, it is worthy of taking responsibility for your site or your online store, in this The point should be looking for an answer to the question, “Can this company be relied upon?”, “Is this company able to establish a store or website that returns profits for the investment that will be spent? Does this company keep its customers and have continuous working relationships with them?”
- Do they have a measure of expected results?
A website is a marketing channel that should be used to boost the growth of your business and increase the return on investment in it.
Does this company put in your agreement with you a measure of results such as reducing the number of visitors leaving the site, increasing traffic or raising your site in the search results for Google?
- What are the basic services they provide?
Companies that have the ability and skill to complete and implement all aspects of your project, including design, development, marketing, mobile application, and whether they have experience in SEO, this company will be more qualified to give you the best solutions to achieve the results you want.
- How will this company ensure that your project is executed correctly, standardized and properly?
How will this company follow the correct standards in writing the source code? How do they plan to create a website or a mobile website? Do they know how to plan and design the overall user experience of your site? Companies that often do not provide this service properly can not take over the task of creating your website properly. The use experience is the basis on which the quality of the services of this company is governed. The experience of use cannot be provided in the form of consultations. It should be based on a study, criteria and practical recommendations in which the company participates, starting from planning to implementation … and continues to follow up.